SEM Strategic Enrollment Management

Many parents and students don’t know that colleges employ specific strategies to recruit students. They may wonder “Why did I get this amount of financial aid?” or, “Why did one college give a larger scholarship than another?”

There’s a little-known strategy that plays a major role in the amount of scholarship and financial aid that colleges award to families. It’s called “Strategic Enrollment Management” or SEM. This is a powerful tool that colleges use to recruit students. It involves regression analysis to predict enrollment results. It’s like running an experiment and assigning a value to an independent variable and watching the […]